Automotive News
BCG’s Marco Gerrits on strategies for carmakers in China
BCG’s Marco Gerrits told Automotive News that carmakers in China should shift to aftermarket services in the car industry in order to stay profitable. “We need to start thinking much more about how to build up the downstream side of the business—how do I get more control over the new profit pools that are coming like financing, used cars, insurance?” he said. The article referenced the BCG report The Battle for Automotive Brand Loyalty in China.