“In the US, there are parades and processions but it is not about gifts and parties.”

BCG’s Michael Silverstein on why the US has not turned Easter into more of a money-making holiday

Easter is not as big a holiday for retailers in the US as it is for those in the UK, despite efforts to drive consumer spending. “In the US, there are parades and processions but it is not about gifts and parties,” explained BCG’s Michael Silverstein to The Guardian.

The Guardian