Quartz
Quartz writes about growth of the Indian media and entertainment industry, which, due to the many new-age digital platforms, is experiencing rapid expansion. Despite this increase in digitization, India remains one of the few countries in the world where there is continued growth of traditional TV as well as newspaper consumption, according to BCG’s Kanchan Samtani. However, an increase in access to smartphones in the future is predicted to change this, making digital the clear winner.
