Forbes
In his guest column for Forbes, BCG’s Grant Freeland talks about how “women entrepreneurs are being shortchanged by the venture capital community.” He references a Why Women-Owned Startups Are a Better Bet that finds that women business owners receive significantly less funding from investors than their male counterparts in early-stage capital pitches. Despite the lower initial investment, women-owned businesses generate 10% more in cumulative revenue over a five-year period. Freeland acknowledges bias as a possible factor in the gender investment gap and lists some ways women can combat this problem. He suggests that women show more confidence by making bolder projections in their pitches and defending their proposals more
