“My colleagues and I at BCG also believe that curiosity is the greatest source of ideas, retail revolutions, and insights. A curious mind armed with skill, experience, and knowledge can give birth to a brand revolution.”

BCG’s Michael Silverstein discussed what it takes to build a start-up into a brand.

BCG’s Michael Silverstein, author of Rocket: Eight Lessons to Secure Infinite Growth, wrote a guest column for Harvard Business Review on how to build a start-up into a brand. Michael also discussed BCG’s belief in the importance of an entrepreneur’s curious mind.

Harvard Business Review