Marketing & Sales
No Shortcuts: The Roadmap to Smarter Marketing
Rules of thumb for budgeting marketing expenditures are usually wrong. BCG outlines a more reliable way to increase your returns.
Featured Content
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BCG’s New Tech Build and Design Unit
BCG X disrupts the present and creates the future by building bold new tech products, services, and businesses. -
Digital Transformation
Taking a bionic approach to digital transformation can lead to successful business outcomes. -
The CEO’s Dilemma: Business Resilience in a Time of Uncertainty
Leaders face an uncertain landscape. No matter their starting point, BCG can help.