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Amadeus Petzke

Associate Director

Berlin

Amadeus Petzke is a cofounder and leader of The Boston Consulting Group’s Pricing Enablement Center in Germany, and he is a core member of BCG’s Marketing, Sales & Pricing, Industrial Goods, and Consumer Goods practices.

Since joining BCG in 2003, Amadeus has worked across a range of industries in B2B, B2B2C, and B2C settings, including consumer goods, retail, travel and tourism, industrial goods, automotive, chemicals, and financial services. His project experience extends from pricing diagnostics to holistic strategy development and implementation of pricing solutions.

Much of Amadeus’s work has focused on client enablement and building pricing capabilities, and he has led a number of companies through major pricing-driven transformations. His engagements have included creating the pricing strategy for a global toy manufacturer and developing the strategic price and margin-improvement program for a global consumer products company. He has also worked on numerous pricing and revenue management transformation programs in travel, tourism, and railways.

Outside of BCG, Amadeus is a member of the Professional Pricing Society.

Areas of Expertise

  • Pricing-driven transformation
  • Pricing enablement
  • Pricing organization design
  • Pricing strategy
  • Consumer goods
  • Industrial goods
  • Travel & tourism

Education

  • PhD, business administration, University of Karlsruhe
  • MBA, Leipzig Graduate School of Management
Experts
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