Choose your location to get a site experience tailored for you.

Remember my region and language settings
Andreas Liedtke

Partner & Managing Director

Zurich

Andreas Liedtke joined the Zurich office of The Boston Consulting Group in 2016 and has more than 16 years of consulting experience. He is a core member of BCG's Consumer and Marketing, Sales & Pricing practices.

Andreas has helped multinational clients on many cases navigating digital transformation. He has implemented large marketing, sales, and pricing campaigns for fast-moving-consumer-goods (FMCG), luxury, and retail clients, and he has broad expertise and experience in omnichannel management. Andreas acquired experience in the Americas during his tenure in the United States, and, in recent years, he has completed several engagements in Switzerland, France, Germany, and the Anglo-Saxon countries. Andreas joins BCG from A.T. Kearney where he was responsible for the firm's business in Switzerland and where he was heading the global marketing and sales competence team.

Areas of Expertise

  • Consumer goods and retail
  • Digital transformation
  • Marketing and sales
  • Pricing and promotion
  • Omni-channel management

Education

  • Business management, University of Cologne and HEC (Paris, France)
Experts
Previous Page