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Christine Barton

Senior Partner & Managing Director

Dallas

The Introverted Corporation

How companies can renew their approach to capture customer insights and use them to create a long-term information advantage.

Christine Barton is a core member of the Marketing, Sales & Pricing and Consumer practices, as well as a member of the Corporate Development practice. She is also the North American advisor for BCG's Center for Customer Insight and has served as the global leader for the firm's Consumer Sentiment Survey and millennial research.

Christine is a BCG Fellow whose focus is on the future of consumer knowledge and insight. Recent work includes a study conducted in partnership with Yale SOM Center Customer and Insights and Cambiar to reveal the pace of change in customer insights as well as what is required to build a world-class insights organization. In conjunction with a series of articles on the topic, she also helped develop an online tool that allows organizations to assess the current state of their customer insight capabilities.

Christine’s client work has focused on the apparel, specialty retail, and private equity sectors. She joined BCG directly after finishing her degree at Yale Law School.

Areas of Expertise

  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • Innovation
  • Branding
  • Growth and turnaround
  • Millennials

Education

  • JD, Yale Law School
  • MSt, Oxford University
  • BA, University of Texas, Austin

Honors and Awards

  • Board of Directors—Yale School of Management, Center for Customer Insights
Experts
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