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Jean-Manuel Izaret

Senior Partner & Managing Director

San Francisco

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Jean-Manuel Izaret leads The Boston Consulting Group’s global pricing topic and is a member of the leadership team for the Marketing, Sales & Pricing practice. He is also a member of the firm’s Technology, Media & Telecommunications, Financial Institutions, and Industrial Goods practices.

Jean-Manuel is a BCG Fellow concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies.

Jean-Manuel has worked on pricing issues across industries, including consumer goods, retail, high tech, financial services, and industrial goods. His experience includes developing pricing model strategies, transforming pricing practices, improving product line-up pricing, and designing strategies to optimize bundling for numerous technology, media, and telecom companies. He teaches several courses on pricing at Coursera.

Before joining BCG, Jean-Manuel worked for Royal Dutch Shell in marketing and sales and as a quality engineer in the company’s chemical plants.

Areas of Expertise

  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs
  • New-product pricing
  • Customer segmentation
  • Brand management
  • Customer satisfaction
  • Complexity management

Education

  • PhD, marketing, École Centrale Paris
  • MS, engineering, École Centrale Paris
  • MS, economics, Paris Institute of Political Studies (Sciences Po)
Experts
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