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John Wong

Senior Partner & Managing Director

Hong Kong

Transforming to Win in Emerging Markets

The foreign brands succeeding in emerging markets are customizing their go-to-market portfolio.

John Wong is a core member of The Boston Consulting Group’s Health Care practices and the chairman of the firm’s Greater China system. He previously served as the chairman of the Asia-Pacific region and on BCG’s Global Executive and Operating committees. He was named a Top 25 Consultant by Consulting magazine in 2004. 

John currently leads BCG’s Asia-Pacific Health Care practice. He is an expert in the biopharmaceutical and medtech sectors and serves both global pharmaceutical and medtech companies in Asia, as well as local biopharmaceutical companies in China. 

Before joining BCG in 1982, John worked in R&D for Milliken Research. He specialized in modeling the non-Newtonian fluid mechanics of chemicals systems.

Areas of Expertise

  • Health care
  • Biopharma in emerging markets
  • Biopharma R&D
  • Generics and biosimilars
  • Medical technologies
  • Sales force effectiveness
  • Channel management and multichannel sales
  • Pricing in biopharmaceuticals
  • Go-to-market in RDEs

Honors and Awards

  • Top 25 Consultant, Consulting magazine, 2004


  • MBA, Harvard Business School
  • MS, chemical engineering, Massachusetts Institute of Technology
  • BS, chemical engineering, first class honors, Imperial College
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