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Roger Premo

Partner & Managing Director


Next Generation Sales

Digital attackers have changed the product offering, cloud offerings, and the rise of cloud computing, but they have also pioneered a high-reaching go-to-market model. According to BCG’s Roger Premo, this model presents ample opportunity.

Roger Premo is a core member of two practices at The Boston Consulting Group. In BCG’s Technology, Media & Telecommunications practice, he specializes in go-to-market approaches and software and cloud strategy. In the firm’s Marketing, Sales & Pricing practice, Roger leads BCG's work in the next-generation sales model.

Roger has garnered deep expertise in new digital sales models, B2B customer experience, data-driven selling, and customer segmentation and targeting. In recent project work, he has developed strategies for new account acquisition and growth, software as a service (SaaS) pricing, cloud computing models, and more. He is an expert in artificial intelligence usage and turnaround strategies, with transformation experience as well.

Previously, Roger has worked in leadership and technical roles in several internet and software firms in the search, online media, and networking technology spaces. He was also a research associate at Genentech.

Areas of Expertise

  • Strategy in technology
  • Go-to-market in technology
  • Operational topics in technology
  • Blockchain technology
  • Cloud computing
  • Transformation


  • MBA, MIT Sloan
  • Bachelor of Political Science, University of Michigan
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