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Sushmita Banerjee

Partner & Managing Director

New York

Sushmita Banerjee is a core member of The Boston Consulting Group’s Technology, Media & Telecommunications practice.

Since joining BCG in 2008, Sushmita’s client work has focused on large-scale transformations, turnarounds, postmerger integrations, shareholder value creation, organization design, culture, change management, and B2B pricing. Over the course of her career, she has designed organization structures and developed incentive structures and KPIs for a wide range of companies.

Sushmita notably developed the strategic plan for globalizing the services of a major pharma company, and redesigned and executed a new commercial framework for a leading financial information company. She has also created sustainable TSR policies and investor strategy materials for a number of diversified media companies.

Before joining BCG, Sushmita worked at Unilever in India and led projects in sales, brand management, and customer development.

Areas of Expertise

  • Digital transformation
  • Postmerger integration
  • Shareholder value creation
  • Media
  • Strategic planning
  • Product launch
  • B2B pricing
  • Sales

Education

  • MBA, Indian Institute of Management, Lucknow
  • MBA (Dual Degree), ESCP-EAP European School of Management, Paris
  • BA (Honors), economics, St. Xavier's College, Mumbai
Experts
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