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Toshifumi Sashihara

Partner & Managing Director


Toshifumi Sashihara has worked for The Boston Consulting Group since 2003. He is a core member of the Consumer practice, the Marketing, Sales & Pricing practice, and the Transformation practice at BCG.

Toshifumi has focused the majority of his client work in the retail, consumer goods, and Insurance industries. He has worked with large department stores, retailers and consumer goods companies on mid-term management planning, customer deep-dives, loyalty marketing strategy, cash generation, and cost reduction. He also has expertise in M&A and PMI support.

Prior to joining BCG, Toshifumi worked for Tokio Marine and Fire Insurance, where he was engaged in developing liability insurance for commercial companies.

Areas of Expertise

  • Growth strategy
  • Marketing and sales strategy
  • Extensive experience in loyalty programs, credit cards, and CRM
  • New business entry strategy
  • Operation restructuring
  • IT solution, infrastructure development
  • M&A, PMI
  • Large program PMO (project management office)
  • Cash generation and cost reduction


  • BA, law, Tokyo University
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