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Yumi Hiratani

Partner & Managing Director

Tokyo

Yumi Hiratani is a core member of The Boston Consulting Group’s Health Care and Marketing and Sales practices.

Since joining BCG in 2002, Yumi has worked primarily with companies in the pharmaceutical and medtech industries. Within those industries she has rich experience in go-to-market strategy, new drug launch planning, sales force transformation, wholesaler and distribution strategy, pricing strategy, and cost optimization. She has also partnered with numerous clients on mid- and long-term strategy, growth strategy, postmerger integration, and transformation.

Areas of Expertise

  • Pharmaceuticals and medtech
  • Sales and marketing strategy
  • Pricing
  • Postmerger integration
  • Mid- and long- term strategy
  • New drug launch and pricing strategies
  • Transformation

Education

  • MBA, Harvard School of Business
  • BA and MA, Hitotsubashi University
Experts
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