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Nasze ostatnie przemyślenia na temat wycen

Wycena pozwala na osiągnięcie przewagi konkurencyjnej i pobudzenie wzrostu w okresie stagnacji, przy jednoczesnym spełnieniu lub przewyższeniu oczekiwań klientów. Jednak nie wszystkie firmy odpowiednio modyfikują swoje wyceny, by osiągnąć ten cel. Poznaj świadome przywództwo BCG w dziedzinie wyceny, aby dowiedzieć się, jak maksymalizować zyski ze swojego portfolio produktów.


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Pricing in Today’s Competitive Environment

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Beyond List Price

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Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

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Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

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How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

More Thought Leadership on Pricing

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