BCG Acquires Digital Design and Innovation Lab MAYA

Acquisition Will Help Management Consulting Leader Bring World-Class Design and R&D Expertise to Clients, Creating Greater Value and Impact

PITTSBURGH—The Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced today that it has acquired the assets of MAYA Design, a digital design and innovation lab based in Pittsburgh. The acquisition will broaden and deepen BCG’s digital offerings and capabilities, especially those related to digital transformation.

“To meet our clients’ ambitious transformation and growth agendas, we are expanding our offer with an even fuller set of digital services,” said Tom Reichert, global leader of digital and analytics at BCG and chair of its practice areas. “This acquisition will enhance our ability to bring top-notch digital design and R&D capabilities to our clients, enabling us to deliver even greater value and impact.”

For nearly 30 years, MAYA has helped organizations grow and succeed by using human-centered design to solve complex business problems at the intersection of human experience and technology. Founded in 1989 by three Carnegie Mellon University professors, it has approximately 30 employees. Specific offerings include alpha and beta prototyping, research to MVP (minimum viable product) delivery, digital product innovation, proprietary IP development, UX and UI design, market research to validate business concepts, and customer journeys.

“We are very excited to bring our unique strengths to BCG’s broad set of digital and strategic capabilities. Our firms share similar values, work culture, and clients,” said MAYA’s president and CEO, Dutch MacDonald. “This is an exciting opportunity for the MAYA team, and we look forward to joining forces.”

MacDonald will join BCG as a digital director. MAYA’s three founders—Peter Lucas, Joe Ballay, and Mickey McManus—will become BCG senior advisors.

BCG’s digital activities—in innovation, transformation, and advanced analytics—have grown substantially in recent years. In addition to enlarging its Technology Advantage practice, the firm has created or expanded business units including BCG Digital Ventures, its digital innovation, incubation, and investment arm; BCG Platinion, its IT architecture and solutions unit; and BCG Gamma, providing advanced analytics and data science services.

MAYA’s Pittsburgh office will give BCG a new location to grow and recruit top digital talent, leveraging MAYA’s strong ties to the local universities and tech community.

For media inquiries, please contact BCG’s Eric Gregoire at +1 617 850 3783 or, or MAYA’s Adam Paulisick at +1 412 488 2900 or

About MAYA Design

MAYA Design is a digital design and innovation lab in Pittsburgh, PA, helping organizations solve complex problems in product and service design, digital strategy, corporate and consumer-facing environments, and pervasive computing. MAYA’s research and work in pervasive computing has helped guide clients into the future of a connected world, spun off five companies, and inspired the book Trillions: Thriving in the Emerging Information Ecology.  For more information, please visit

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

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