Rocío Lorenzo confirma o que há muito se suspeita: a diversidade cria vantagem competitiva. Sua pesquisa revela as maneiras pelas quais diversas equipes produzem ideias mais disruptivas e criativas.

Rocío Lorenzo is a member of Boston Consulting Group’s Technology, Media & Telecommunications practice.

Since joining BCG in 2007, Rocío has worked extensively in telecommunications and TV/media, advising large companies on strategy development, growth programs in marketing and sales, efficiency improvement programs, and customer experience, as well as on realigning their organizations and ensuring successful post-merger integrations.

Additionally, Rocío serves as a career advisor for fellow managing director & partners.

Before joining BCG, Rocío worked for Siemens AG.

AREAS OF EXPERTISE

  • Leads BCG's Global Telecommunications sector
  • Pay television and cable
  • Reorganization
  • Customer experience
  • Process reengineering
  • Strategy
  • Marketing and sales

EDUCATION

  • Law degree, University of Santiago de Compostela
  • Law degree, University of Passau
Profunda Expertise, Vasta Experiência