Too often there's a gap between an organization's top-down growth aspirations and the expected value of a bottom-up assessment of growth initiatives.
The first step of any growth journey is to develop a shared understanding of the challenges. BCG’s Aspiration Calibration brings together insights from the following:
The growth initiative audit, which assesses the likely upside of the current portfolio of growth efforts and the gap that must be filled.
The value drivers analysis, which pinpoints the important factors that drive shareholder value creation.
The investor mix analysis, which evaluates the priorities of the organization's current set of investors and predicts their receptiveness to different approaches to growth.