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Nossas últimas novidades sobre Pricing

Os preços têm o poder de criar vantagem competitiva e estimular o crescimento durante períodos de estagnação, mas nem todas as empresas adotam estruturas que possuem essa capacidade, ao mesmo tempo que precisam continuar atendendo ou superando as expectativas do cliente. Saiba mais sobre a lideraça de ideias do BCG em preços e obtenha insights importantes para maximizar os lucros do seu portfólio de produtos.


Ideias em destaque

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Pricing in Brazil

Precificação: O Alto Preço das Oportunidades Perdidas em Pricing

Com as perspectivas desafiadoras do mercado brasileiro, o domínio e a fluência em precificação serão um dos principais diferenciadores entre as empresas que vão sobreviver e vencer na crise e aquelas que vão perder espaço no mercado. Apesar disso, menos de metade das empresas tem equipes dedicadas à precificação e a maioria delas aborda somente parte das alavancas facilitadas pelo pricing.

Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

More Thought Leadership on Pricing

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