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Tuyet Is a Passionate Storyteller

Principal, Ho Chi Minh City

At BCG, Storytellers synthesize complex information and ideas. They believe in bringing the whole team together to get a broader perspective. Tuyet champions uncommon ideas.

BCG supported my growth by giving me the flexibility I need to balance my personal life and professional development.


In Tuyet’s Words

I came to BCG from an engineering and nonprofit background. The opportunity to work in a fast-paced entrepreneurial environment and experience multiple industries was what attracted me to BCG.

I was one of the first employees in BCG’s Ho Chi Minh City office. This gave me the unique experience of working for a startup office within an established global organization, offering me more than the consulting skills that any BCGer would acquire. I have had the opportunity to shape an office in an exciting and growing market like Vietnam.

Coming from a nonbusiness background, I am fascinated by the variety of industry and functional topics I have been exposed to during my time here. Projects have ranged from the cost transformation for a regional telecom player to the growth strategy for a local leading retailer, and many more. This variety of topics contributes a great deal to my learning and professional development—an opportunity that might not be available to me if I weren't with BCG.

About Tuyet

Tuyet holds an engineering degree from University of New South Wales, Australia, and an MBA from University of California, Berkeley, Haas School of Business.


Q: How has BCG helped you grow and succeed?

A: BCG offers me the opportunity to work across multiple regional markets on many topics. Although I am based in the Vietnam office, I have been staffed on projects in Jakarta, Manila, Singapore, Kuala Lumpur, and Bangkok. The topics I have worked on range from market entry strategy and distribution strategy to cost transformation. This exposure has been invaluable in building up my experience and shaping my professional career.

Q: What was one of your favorite case experiences?

A: One of my favorite case experiences was with a retail client. We were developing a growth strategy for the company. In the process, we needed to know how customers saw the company compared with other players in the market. We launched a customized consumer survey to help answer key strategic questions from the consumer’s perspective. The client was the leading player in the market and was used to survey results that always put them at the top of the chart. The survey we conducted, however, communicated less-than-familiar results. After much clarification, the client understood the reason behind these results and understood how it was really perceived by consumers—going beyond the façade of a regular mass survey. This helped to recalibrate how the client thought about the market and inform strategic decisions. The CEO became our advocate, and the executive team viewed our work favorably. I personally feel a sense of pride that our work brings new perspectives to clients and helps them become more informed in making the important decisions that affect the future of their organization.

Q: Why is BCG a good place for women to work?

A: BCG leadership makes a commitment to support female consultants and takes action to make consulting a sustainable career path for them. Women make up about 40% of BCG’s top leadership, which speaks volumes about the commitment and ability to deliver on commitment from the very top. In addition, the company develops flexible work arrangements and implements them to ensure women have the support they need to progress personally and professionally. The option for women to transition into different roles within the company opens more opportunities for those who would like to stay long term yet have difficulty combining a consulting life with a personal life. In short, women at BCG have the role models and the type of support required to make consulting a long-term career choice.

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