Getting postmerger integration right is crucial.
Acquisitions are an important strategic lever for many industries, and this holds especially true in consumer products. But getting postmerger integration right requires a structured approach. Some postmerger integration failures are caused by inadequate discipline—weak strategic logic or overpaying—during the deal-making phase. But many more deals fail when pursuit of the underlying rationale gets lost in the ordinary complexities of the merger, and the integration is run poorly.