Technology disruption is an irrepressible force in the economy. Few industries have undergone the type of dynamic evolution currently at play within the media business. There are new technologies such as on-demand and cloud-based services and new big data algorithms and analytic techniques; new delivery systems, including mobile; and new consumption patterns, among them social media adoption, cord cutting, cord thinning, and a gravitation to the simple and streamlined offers of over-the-top (OTT) providers.
All of these trends are forcing players in all media sectors to re-evaluate their core value propositions and strategies. Digital is changing how and where people consume and create content, and it is causing advertisers to move a growing percentage of their advertising spend to digital and mobile platforms. Think of Twitter, YouTube, Hulu, and Netflix, all of which are offering a whole new way to experience media.