Nikolaus Lang
Senior Partner & Managing Director; Global Leader, Global Advantage practice
Munich
RELATED EXPERTISEAutomotive, Going Beyond BRIC, Business Unit Strategy
October 22, 2013 By Nikolaus Lang , Thomas Dauner , Benjamin Frowein , Marco Gerrits , Tenbite Ermias , Masao Ukon , and Thomas Bradtke
The Beyond BRIC markets—the rising automotive markets emerging behind the quartet of Brazil, India, Russia, and China—offer the last great growth opportunity in a world in which established markets are largely characterized by stagnation or low growth and the key stakes have already been distributed in the BRIC markets.
In this report, The Boston Consulting Group presents the challenges and opportunities automotive manufacturers will face in the Beyond BRIC markets and explores the key success factors along the value chain to achieve sustainable success. It is the fourth in the series Winning the Localization Game. (The others are Winning the BRIC Truck Battle; Winning the BRIC Auto Markets: Achieving Deep Localization in Brazil, Russia, India, and China; and Winning the Localization Game: How Multinational Automotive OEMs and Suppliers Are Realizing the Strategic Potential of China and India.)
SUBSCRIBE
EN
This website uses cookies to improve functionality and performance. If you continue browsing the site, you are giving implied consent to the use of cookies on this website. See our Cookie Policy for details.