Leading companies are increasingly pursuing innovation strategies that complement internal development with external sourcing. Overcoming the not-invented-here mindset can strengthen a company’s advantage and accelerate time to market.
Strong innovators are far more likely than weak innovators to tap multiple external sources for new ideas. The key is knowing where—and how—to look.
Identifying external innovation opportunities is only half the battle. Companies also need the structures, systems, and mindset to embrace and develop them.
Explore the shifting patterns in BCG’s annual lists of the world's most innovative companies.
