Leading companies are increasingly pursuing innovation strategies that complement internal development with external sourcing. Overcoming the not-invented-here mindset can strengthen a company’s advantage and accelerate time to market.
Strong innovators are far more likely than weak innovators to tap multiple external sources for new ideas. The key is knowing where—and how—to look.
Identifying external innovation opportunities is only half the battle. Companies also need the structures, systems, and mindset to embrace and develop them.
BCG started publishing an annual innovation report—with its list of the 50 companies most admired by global innovation executives—in 2005. Explore the changing rankings and the rich history of innovation thought leadership.
