Eight Lessons to Secure Infinite Growth
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.
Contrary to popular belief, consumers are not enigmatic. Asking the right questions can help you pinpoint the real drivers of consumer choice.
No one has ever dramatically changed a market by offering timid, incremental improvements. To win, you need to take giant leaps.
Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Rocket: Eight Lessons to Secure Infinite Growth by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh
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