Rocket: Eight Lessons to Secure Infinite Growth

Rocket tells the stories of 16 remarkable business leaders who created iconic brands. Each story is connected to a “how to” lesson that will help you turn your best customers into apostles, cravers, and brand ambassadors.

Eight Lessons to Secure Infinite Growth

Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.

Demand-Centric Growth: How to Grow by Finding Out What Really Drives Consumer Choice

Contrary to popular belief, consumers are not enigmatic. Asking the right questions can help you pinpoint the real drivers of consumer choice.

Take Giant Leaps (Because You’re Not Going to Win with Timid Steps)

No one has ever dramatically changed a market by offering timid, incremental improvements. To win, you need to take giant leaps.

Don’t Ask Your Customers What They Want (Because They Don’t Know Until You Show Them)

Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Explore the Rules

Don’t ask your customers what they want (because they don’t know until you show them).
Woo your biggest fans (because they’re absolutely worth it).
Always welcome your customer’s scorn (because you’ll come back stronger).
Looks do count (because people really do judge a book by its cover).
Transform your employees into passionate disciples (because love is truly infectious).
Better ramp up your virtual relationships (because that’s what your customers are doing).
Take giant leaps (because you’re not going to win with timid steps).
Find out what schismogenesis means (because it will save your relationships).