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Rocket: Eight Lessons to Secure Infinite Growth

Rocket tells the stories of 16 remarkable business leaders who created iconic brands. Each story is connected to a “how to” lesson that will help you turn your best customers into apostles, cravers, and brand ambassadors.

Eight Lessons to Secure Infinite Growth

Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.

Explore the Rules

  1. Don’t ask your customers what they want (because they don’t know until you show them).
  2. Woo your biggest fans (because they’re absolutely worth it).
  3. Always welcome your customer’s scorn (because you’ll come back stronger).
  4. Looks do count (because people really do judge a book by its cover).
  5. Transform your employees into passionate disciples (because love is truly infectious).
  6. Better ramp up your virtual relationships (because that’s what your customers are doing).
  7. Take giant leaps (because you’re not going to win with timid steps).
  8. Find out what schismogenesis means (because it will save your relationships).

Eight Lessons to Secure Infinite Growth

Rule 1: Don’t ask your customers what they want

Rule 1: Don’t ask your customers what they want

Rule 1: Don’t ask your customers what they want

Rule 2: Woo your biggest fans

Rule 2: Woo your biggest fans

Rule 3: Always welcome your customer’s scorn

Rule 3: Always welcome your customer’s scorn

Rule 4: Looks do count

Rule 4: Looks do count

Rule 5: Transform your employees into passionate disciples

Rule 5: Transform your employees into passionate disciples

Rule 6: Better ramp up your virtual relationships, Rule 7: Take giant leaps

Rules 6 and 7: Better ramp up your virtual relationships, and Take giant leaps

Rule 8: Find out what schismogenesis means

Rule 8: Find out what schismogenesis means

Rule 1: Don’t ask your customers what they want

Rocket is the definitive work on how to use a brand to drive advantage and grow exponentially. Built on the concept of the powerful “apostle” customer, it identifies eight rules for success. It’s an inspiring read that will unshackle leaders from “me too” thinking so that they can create new and wonderful experiences for tomorrow.

Rocket: Eight Lessons to Secure Infinite Growth by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh

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