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B2B Marketing

Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.

Brands & Loyalty

Insights & Growth

Marketing and Sales in Russia

Eight Lessons to Secure Infinite Growth

Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.

Sales & Channels

TED@BCG

Going to Market in Emerging Economies

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The New China Playbook

Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.

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