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Brands & Loyalty

Insights & Growth

Marketing and Sales in Russia

Eight Lessons to Secure Infinite Growth

Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.

Sales & Channels


Going to Market in Emerging Economies

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The New China Playbook

Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.

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Маркетинг и продажи