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Эксперты в сфере ценообразования

Консультанты и эксперты BCG в сфере ценообразования продолжают сотрудничество с ведущими компаниями в поиске решений в таких областях, как освоение новых рынков, конкурентное ценообразование, устойчивое влияние и т. д. Здесь представлены наши международные и региональные руководители, деятельность которых связана с данным направлением.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management
  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
Ценообразование

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