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Tiger Roars: An In–Depth Analysis of How a Billion Plus People Consume

Abheek Singhi Amitabh Mall Arvind Subramanian Kanika Sanghi Rohit Ramesh

The Consumer and Retail Practice, along with The Confederation of Indian Industries (CII), released a report titled The Tiger Roars: An In–Depth Analysis of How a Billion Plus People Consume.This report examines in detail the shape and size of consumption expenditure in India, and its expected evolution over the next decade. The report also presents a framework and approach on how to leverage the opportunity to better segment consumers and effectively understand their buying preferences.

Globalization