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To Change Your Life or Your Workplace, All it Takes Is a Nudge

Nudges are a central behavioral economics technique for simplifying decisions and making it easier to stick to new habits. A nudge is an easy, low-cost, timely reminder or prompt intended to help people make a good decision without taking away any of their choices. Calorie counts next to menu items are one example of a nudge, as are text messages from your dentist reminding you it’s been six months since your last teeth cleaning.