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Turning Adversity into Opportunity: A Business Plan for the Baltic Sea

Maria Holfve Mårten Strömberg Nina Källström Patrik Tidebrant Nicklas Mathiasson Johan Öberg Tuukka Seppä

The Baltic Sea is in a critical state due to eutrophication, hazardous substances and overfishing, but the region is also well positioned to find solutions. Measures to restore the health of the Baltic Sea could create up to 550,000 jobs and €32 billion in annual value added to the region by 2030, in addition to introducing “blue and green” business opportunities. The report is produced by BCG for WWF within a global pro-bono partnership.

Strategy