Lubasha Heredia joined Boston Consulting Group in 2006. For the last 14 years, she has specialized in asset management and retirement. She works closely with clients across strategy and transformation, strategic partnerships, operations, and technology. Additionally, Lubasha is the lead for BCG's retirement work and is responsible for BCG's Global Asset Management knowledge team. She is also the lead author of BCG's annual Global Asset Management report.

Examples of Lubasha's recent work with asset management clients include designing the front office operating model for a large asset manager, and a strategy transformation for a large retirement player.

Lubasha is originally from Barcelona and worked in Eastern and Western Europe before moving to the New York area. She speaks fluent English, Spanish, and Russian and has conversational knowledge of German.