Lubasha Heredia
Managing Director & Partner
New York
Lubasha Heredia joined Boston Consulting Group in 2006. For the last 14 years, she has specialized in asset management and retirement. She works closely with clients across strategy and transformation, strategic partnerships, operations, and technology. Additionally, Lubasha is the lead for BCG's retirement work and is responsible for BCG's Global Asset Management knowledge team. She is also the lead author of BCG's annual Global Asset Management report.
Examples of Lubasha's recent work with asset management clients include designing the front office operating model for a large asset manager, and a strategy transformation for a large retirement player.
Lubasha is originally from Barcelona and worked in Eastern and Western Europe before moving to the New York area. She speaks fluent English, Spanish, and Russian and has conversational knowledge of German.
Alternatives continued to be one of the strongest-performing asset classes overall in 2019, but not all alternatives are created equal.
Foreign asset managers may now expand into China, but they must tailor their strategy to the market’s unique characteristics.
本报告是BCG第17份全球资产管理行业年度分析报告，发现资产管理行业将面临更大的市场波动、竞争和经济不确定性。随着数字技术逐渐成为焦点，新的机遇应运而生。资产管理机构今天做出的决策和打造的能力，将成为未来十年业绩的主要推动力。
After last year’s tumult, 2019 has brought a welcome turning of the page. Here’s what success will look like in the next decade.
