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Rocío Lorenzo

Managing Director & Partner

Munich

Rocío Lorenzo 证实了我们长期以来的疑问：多元化有助于构建竞争优势。她的研究揭示了不同团队如何产生更新颖、更有创意的想法。

Rocío Lorenzo is a member of The Boston Consulting Group’s Technology, Media & Telecommunications; Marketing, Sales & Pricing; and People & Organization practices.

Since joining BCG in 2007, Rocío has worked extensively in telecommunications and TV/media, advising large companies on strategy development, growth programs in marketing and sales, efficiency improvement programs, and customer experience, as well as on realigning their organizations, and ensuring successful post-merger integrations.

Additionally, Rocío serves as a career advisor for consultants and leads BCG’s Women's Initiative in the Munich office.

Before joining BCG, Rocío worked for Siemens AG.

Areas of Expertise

  • Telecommunications
  • Pay television and cable
  • Reorganization
  • Customer experience
  • Process reengineering
  • Strategy
  • Marketing and sales

Education

  • Law degree, University of Santiago de Compostela
  • Law degree, University of Passau

Publications and Videos

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