The Dividends of Digital Marketing Maturity
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
如今,企业必须将数字化和人工渠道与能力无缝整合,持续增强客户关系、满足不断提升的消费期望。提供出色的客户体验和全天候的个性化服务仅仅是开始。
随着企业重组客户参与模型,营销、销售和定价等商业职能也变得更加复杂。人们争先使用人工智能、软件、技术堆栈和更智能的数据来确定合适的价格和次佳报价,在多个数字化和线下渠道进行品牌推广。技术赋能的团队会预测需求、呈现个性化的信息、取悦客户。
人工和数字渠道、触点、能力之间的界限会逐渐模糊、融合。商业职能也逐渐仿生化。例如在零售业,在线聊天、采用数字化增强技术的门店助理以及在社交媒体上发帖的门店员工都可以实时与顾客互动。
数字化技术也为改进运营模式提供了新机遇。低成本的数据传感器、计算能力和存储、人工智能、移动性和机器人技术的结合,能够在未来几年使许多业务流程实现自动化。
然而,最大的潜在机遇不在于采用新技术或改进流程,而在于深层次的转型变革。例如,组织从根植于产品和服务的传统交易模式,一跃改为以客户为中心的业务模式和增长平台。
我们的专长是引导企业进行战略变革和转型,无论是面向全体商业职能部门的整体转型,还是帮助营销、定价或销售等具体部门取得进步。
事实上,BCG的商业转型能力在所有咨询公司中名列前茅。我们拥有数百名专业人才,可帮助企业通过改进数据驱动型营销、个性化和客户体验、技术堆栈及组织变革,创建以客户为中心的增长平台:
我们与一些领先企业携手合作,拥抱革命性机遇,重新定义销售、营销和定价的未来。我们帮助客户转变商业战略,实现以客户为中心的两位数有机增长,同时提高营销和销售的效率及有效性。
Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
B2B companies need to transform the way they engage customers, use data and technology, structure their organizations, and acquire new skills.
Cleaning, matching, and structuring big data can feel like an insurmountable task. Meet BCG’s answer: MSP Catalyst.
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