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Our Latest Thinking on Pricing

Pricing has the power to create competitive advantage and spur growth during periods of stagnation, but not all companies have adopted pricing frameworks that can accomplish this while continuing to meet or exceed customer expectations. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.


Featured Insights

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Know the Game

You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.

Pricing in China

中国消费力持续坚挺 增速稳中有降

BCG最新调查研究发现,中国消费者信心依然强劲,上层中产阶层及富裕家庭、年轻消费者和高薪服务业人士成为其中的主导力量。中国消费者仍想继续升级消费,因此对于商家而言仍有大量机会满足这些新兴需求。

中国消费市场双重奏

尽管中国经济增速有所放缓,但中国消费者的整体信心依旧保持谨慎乐观:谨慎的是低端消费市场,而乐观的则是蓬勃的高端市场。换言之,中国已成为一个“双速并行”的消费市场。

乐观与理智并存的中国消费者

随着经济形势趋稳,中国消费者更加乐观,其安全感和消费意愿均有所上升。小城市中产阶级及富裕消费者是推动中国消费者信心增长的主导力量。小城市中产阶级及富裕消费者的重要性不容小觑,但他们正以更加谨慎的态度来管理支出。

中国消费者信心变奏曲

受到近期国内经济增速放缓的影响,中国消费者在2013年变得更加谨慎。然而,消费者信心在短期内的下降以及储蓄水平的提高不应掩盖中国消费增长的光明前景。虽然选择增加支出的消费者数量减少,但中国消费者的购物行为日趋成熟。小城市中产阶级及富裕消费者仍将是中国未来消费增长的主要来源。

Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

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