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我们对于战略的前沿思考

自从 BCG 在 20 世纪 60 年代和 70 年代率先使用增长矩阵和经验曲线以来，企业和业务战略已经发生了不少演变。如今的企业领导者必须使他们的战略及战略发展方法与更广泛的战略环境保持一致。他们必须拥抱数字化的机遇和颠覆性潜力，同时保持灵活性以适应不断变化的情况。探索 BCG 对战略的前沿思想洞察，了解更多信息。

企业​​战略

业务战略

数字化战略与人工智能

战略规划

家族企业

再度回归的 BCG 经典理论


精选洞察

The New Logic of Competition
Read the article

How Can European Companies Win in the ’20s?

Watch the videos

The Five Rules of Digital Strategy

Read the article

Total Societal Impact: A New Lens for Strategy

Read the article

Corporate Strategy

Learn more about corporate strategy

Business Strategy

Your Strategy Needs a Strategy

Your Strategy Needs a Strategy

Today’s business leaders need more than one playbook. Your Strategy Needs a Strategy reveals the five distinct styles of strategy needed to win in today’s increasingly diverse competitive environments.

Digital Strategy and AI

The Big Leap Toward AI at Scale

The Big Leap Toward AI at Scale

Companies are encountering the “AI paradox”: it is deceptively easy to launch projects with AI but fiendishly hard to reach scale.

Strategy in China

数字化时代的商业革命

为应对数字化未来的挑战，企业需制定战略，充分利用新技术和生态系统，重塑自调整商业模式；政府则应积极推动数字经济，鼓励创新和创业，厉兵秣马，做好准备。

战略的本质

这本书是写给商业管理者和负责制定致胜战略的领导者。在战略领域，充满了各种理念和框架。《战略的本质》将帮助你拨开迷雾，从中清晰地找到最适合你的某种战略方法或组合方案。

以优势、回报和增长为序

有时候，创造股东价值的最佳路径是降低投资回报率并提高增长率。但是这种方法只有在你的投资回报率大大高于资本成本且核心业务与周边业务的经济联系实际存在的情况下才能实现。本文中的观点来自于对公司估值倍数与税后资本回报之间关系的相关研究。

BCG视野：战略思维的艺术

众所周知，一项成功的经营战略通常是与企业具有的可持续竞争优势密切相关的。因此，制定制胜战略是企业寻求在市场竞争中脱颖而出、独树一帜的一个重要途径。企业要想制定所谓的“制胜战略”，不仅需要获取相关信息，还需要掌握“附加能力”（即洞察力）。本书开篇以“洞察力是战略之魂”的观点切入，随后讲述了一系列有助于锻炼战略洞察力的技巧：如何快速建立一个假说驱动思维的流程？如何培养创造力以克服坚持既定解决方案的倾向？如何利用团队力量进一步扩展思维流程？

变革中求生

BCG与《哈佛商业评论》中文版杂志携手合作，联合甄选出近期BCG在战略、运营、人才和组织、全球化这四大类选题下最具代表性的思想精华，集中探讨了当前复杂市场环境下的企业运营、塑造型战略制定、人才管理和赢得新兴市场等重要的热门议题。我们将这些思想精华集结成册，制作出版了这本《变革中求生》研究报告选集，以期对中国企业以及在中国运营的跨国公司有所启迪，对企业的长远发展助一臂之力。

Strategic Planning

Your Strategy Process Needs a Strategy

Your Strategy Process Needs a Strategy

Companies need a better way to develop and implement strategy, one that’s in sync with both market realities and the specific approach that they choose.

Always-On Strategy

Always-On Strategy

Leading companies are improving upon their traditional strategy-setting processes by adding something much more dynamic and agile. We call it always-on strategy.

Read more insights on Strategic Planning

Family Business

Learn more about family business

BCG Classics Revisited

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