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  • Leads BCG’s Center for Digital in Automotive
  • End-to-end digital transformation of the automotive value chain
  • Digital in transportation, automotive, and logistics
  • Big data and advanced analytics
  • Digital strategy, transformation, technology
  • Smart mobility
  • IoT
  • Automotive OEMs and suppliers
  • Electric and autonomous vehicles
  • Data monetization
  • Growth strategy
  • Sourcing strategy


David Allred

DV Partner | Digital Ventures - Seattle

DV Seattle

  • Digitalization in automotive
  • New product development
  • Branding
  • Marketing and sales
  • Leads BCG's Industrial Goods practice
  • Digital transformation
  • Large-scale optimization
  • Leads BCG’s Automotive and Mobility practice in Central Europe, Eastern Europe and Middle East (CEMA)
  • Large-scale transformation and turnaround
  • Mergers and acquisitions
  • Strategic partnerships and joint ventures
  • Digital business models
  • Customer needs/digital customer experience
  • Behavior change/behavioral economics
  • Mobility solutions and services
  • Innovation
  • India insight
  • Marketing and sales
  • Leads BCG's Global Advantage practice globally
  • Globalization strategy for multinational companies and global challengers
  • Localization of the value chain, including R&D, sourcing, and manufacturing
  • Joint-venture strategy in emerging markets
  • Global co-leader BCG Customer Experience
  • Digital and data
  • Multichannel customer experience
  • Sales activation and funnel management
  • Digital transformation
  • IT management
  • Organization design
  • Lean advantage
Alexandre Miannay

Managing Director & Partner


  • Automotive
  • Post-merger integration
  • Market entry
  • Growth strategy
  • Turnaround and transformation
  • M&A
  • Postmerger Integration (PMI)
  • Sourcing strategies
  • Leads BCG’s Industrial Goods practice in Central Europe, Eastern Europe and Middle East (CEMA)
  • Leads BCG’s Stuttgart Office
  • Large scale change/transformation
  • Digital transformation
  • BCG大中华区汽车业务的负责人
  • 工业品
  • 产品开发
  • 运营
Center for Digital in Automotive