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Related Expertise: Marketing and Sales, 消费品, International Business

Consumer Sentiment Snapshot Key Charts: November

Good news/bad news is the order of the day. On the upside, efforts to develop an effective vaccine against COVID-19—a major milestone in consumers’ assessments of when they will feel comfortable engaging in activities outside their homes—have produced extremely promising results in late-stage testing, suggesting that immunity from the coronavirus is almost within reach. On the downside, the daily new infection rate is climbing rapidly in many countries, and the approach of winter in the Northern Hemisphere is exacerbating conditions for further rapid spread.

The mixed news about the pandemic has produced somewhat muted reactions in our latest consumer sentiment survey. Respondents are worried that the near-term situation may continue to deteriorate, but they are also taking to heart the excellent progress being made on the vaccine front. Winter is coming, but so is spring.

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Acknowledgments

关于BCG消费者洞察智库:

BCG消费者洞察智库(CCI)基于对企业战略和竞争态势的深入了解,采用独一无二的整合方式同时开展定量和定性的消费者调研。CCI与BCG各专项密切合作,将洞察转化为切实可行的战略,从而为客户带来实质性的经济效益。CCI汇聚了有关全球新兴及发达市场消费者的丰富数据。CCI得到了BCG营销和销售专项以及全球优势专项的大力支持。欢迎访问 http://www.bcg.com/expertise/institutes/center-customer-insight 了解更多资讯。

About Dynata

Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum—from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

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Consumer Sentiment Snapshot Key Charts: November

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