Managing Director & Senior Partner
Related Expertise: Marketing and Sales, Consumer Products Industry , International Business
This month we see a divergence in how COVID-19 is progressing around the globe. In China and France, the rate of new cases has declined versus its first observed peak; but in the US, the rate has been increasing—and has surpassed its first observed peak. Accordingly, concerns about the risk of catching the coronavirus across most activities in the US have increased since June, even though activity levels have remained relatively stable over that same time period.
BCG消费者洞察智库（CCI）基于对企业战略和竞争态势的深入了解，采用独一无二的整合方式同时开展定量和定性的消费者调研。CCI与BCG各专项密切合作，将洞察转化为切实可行的战略，从而为客户带来实质性的经济效益。CCI汇聚了有关全球新兴及发达市场消费者的丰富数据。CCI得到了BCG营销和销售专项以及全球优势专项的大力支持。欢迎访问 http://www.bcg.com/expertise/institutes/center-customer-insight 了解更多资讯。
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum—from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.