Richard Hutchinson
Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing Practice
Atlanta
Marketing & Sales
Rich Hutchinson on Achieving Value Through Marketing and Sales Transformation
In this video, BCG’s Rich Hutchinson explores the benefits that can be realized when marketing and sales transformation is done well.
Richard Hutchinson is global leader of The Boston Consulting Group’s Marketing, Sales & Pricing practice. He is also the team leader of the firm's functional practices and the firm's Pricing Enablement Center.
Since joining BCG in 1993, Rich has focused on enhancing marketing, pricing, and commercial capabilities for clients across a range of industries, including consumer goods, travel and tourism, transportation, industrial goods, and health care.
In his client work, Rich drives bottom-line impact through the creation of new go-to-market strategies, superior execution tactics, and the development of organizational commercial capabilities.
Areas of Expertise
- Pricing, revenue management, and trade and promotion
- Marketing and digital
- Sales and go-to-market capabilities
- Large-scale transformation
Honors and Awards
- Harvard Business School Baker scholar, 1997
Education
- MBA, Harvard Business School
- BA, Stanford University
Publications and Videos
- Hepatitis C: Common, Deadly, and Curable, BCG article, September 2017
- Building a Strategic Pricing Organization, BCG article, July 2017
- A Pricing Playbook for Emerging Markets, BCG article, March 2017
- A Renaissance for Revenue Management in Travel and Tourism?, BCG article, October 2015
- Branded Content: Growth for Marketers and Media Companies, BCG report, July 2015
- Transformed by the Power of Pricing: A Journey of Enablement and Growth, BCG report, June 2015
- Transformation: The Imperative to Change, BCG report, November 2014
- Growth for Free: Embracing the Go-to-Market Revolution, BCG article, October 2014
- The Go-to-Market Revolution, BCG report, May 2014
- The Enabled Enterprise: How to Build the Capabilities for Sustainable Success, BCG report, February 2014