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In this video, BCG’s Rich Hutchinson explores the benefits that can be realized when marketing and sales transformation is done well.

Richard Hutchinson leads Boston Consulting Group’s Social Impact (SI) practice globally. He is also the leader of the firm's functional practices. 

Since joining BCG in 1993, Rich has largely focused on enhancing marketing, pricing, and commercial capabilities for clients across a range of industries, including health care, industrial goods, consumer goods, travel and tourism, and transportation. 

He also has a long history of deep engagement in BCG’s SI work, including leading BCG’s global partnership with Yunus Social Business. Rich has played a key role driving BCG’s thought leadership across a wide range of SI topics as well, from addressing climate change to eliminating Hepatitis C. 

Throughout his client work, Rich drives bottom-line impact through the creation of new go-to-market strategies, superior execution tactics, and the development of organizational commercial capabilities. 

Passionate about building both BCG and great BCG teams, Rich has held a number of previous leadership positions including global leader of the firm’s Marketing, Sales, and Pricing practice, founder and leader of BCG's Pricing Enablement Center, BCG's global Chief of Staff, and member of both BCG's Operating and Executive Committees.

Areas of Expertise

  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Sales and go-to-market capabilities

Honors and Awards

  • Harvard Business School Baker scholar, 1997

Education

  • MBA, Harvard Business School
  • BA, Stanford University
Experts
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