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In this video, BCG’s Rich Hutchinson explores the benefits that can be realized when marketing and sales transformation is done well.

Richard Hutchinson is global leader of The Boston Consulting Group’s Marketing, Sales & Pricing practice. He is also the team leader of the firm's functional practices and the firm's Pricing Enablement Center.

Since joining BCG in 1993, Rich has focused on enhancing marketing, pricing, and commercial capabilities for clients across a range of industries, including consumer goods, travel and tourism, transportation, industrial goods, and health care.

In his client work, Rich drives bottom-line impact through the creation of new go-to-market strategies, superior execution tactics, and the development of organizational commercial capabilities.

Areas of Expertise

  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

Honors and Awards

  • Harvard Business School Baker scholar, 1997

Education

  • MBA, Harvard Business School
  • BA, Stanford University

Publications and Videos

Experts
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