Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Growth AI by BCG Recognized in POI’s 2023 Enterprise Planning Vendor Panorama Report
BCG was awarded four Best in Class distinctions in Promotion Optimization Institute (POI)’s 2023 Enterprise Planning Vendor Panorama Report for our tool Growth AI by BCG. POI's annual report evaluates leading vendors to help manufacturing and consumer products companies discover the latest technology and services that drive profitable growth.Learn more