CPG Industry Client Testimony: Building a New Strategy with New Leadership
Carlsberg’s former CSO discusses the company’s collaboration with BCG to define strategic priorities, unite the organization, and act on future trends.
Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business—and the consumer products industry—we help you find the right use cases for developing the digital capabilities that power consumer-centric innovation.
Mastering digital can mean a big game of catchup that affects your value chain, channel mix, and position in the broader retail ecosystem. We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.
Fast Moving Consumer Goods (FMCG)
Are you ready for FMCG’s future? Five seismic shifts, including a radical reshaping of channels and an AI-powered revolution of business models, will define the next era of FMCG competition. Learn more about what these changes mean for your business—and how companies are already responding.
Carlsberg’s former CSO discusses the company’s collaboration with BCG to define strategic priorities, unite the organization, and act on future trends.
In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.