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Consumer Products Industry

Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business, BCG’s consumer products consultants help clients find the right use cases to develop the digital capabilities that power consumer-centric innovation.

We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.


Meet Us at Consumer Goods Forum 2024

Our team is excited to return to this year’s Consumer Goods Forum (CGF) in Chicago, June 11 to June 14. BCG is proud to be the Coalition Partner to CGF’s newly established Net Zero coalition, which unites stakeholders to advance the critical goal of net zero emissions. Visit the BCG booth to discover how the consumer goods sector can drive this pivotal change. We look forward to connecting with you!

Headshot of BCG expert Anastasia Kouvela Managing Director & Partner

The Journey to Net Zero

June 12, 2024, 11:30 am–12:15 pm, CT

Facilitator: BCG's Anastasia Kouvela
Featuring: Antoine De Saint-Affrique (CEO, Danone); Nina Jonsoon (CEO, ICA); Scott Price (Group Chief Executive, DFI Retail Group); Ramon Laguarta (Chairman of the Board of Directors and Chief Executive Officer, PepsiCo); Cécile Beliot-Zind (CEO, Bel Group)

Achieving net zero requires a comprehensive approach that encompasses transitioning to renewable energy sources, improving energy efficiency, implementing carbon capture and storage technologies, and promoting sustainable practices across various sectors such as transportation, agriculture, and industry. It demands collaboration between governments, businesses, and individuals to enact policies, invest in innovation, and adopt sustainable behaviors. As the urgency of addressing climate change becomes increasingly apparent, the pursuit of net zero has emerged as a critical pathway towards building a more resilient and sustainable future for generations to come.


Our Client Success with the Consumer Products Industry

Distilling Lessons in Digital Sales and Marketing

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.

Revolutionizing the Perfume Industry with AI

Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.


Our Solutions for CPG Companies

Growth AI by BCG

This holistic suite of AI offerings is designed to maximize the growth potential of consumer packaged goods companies. It supports data-driven decisions across and within standard commercial functions including pricing and promotion, marketing allocation, product and service innovation, and route-to-consumer sales to improve strategy, planning, and execution.

Smart Allocation by BCG

Turbocharged by BCG X's technology asset Alloc AI, Smart Allocation offers an integrated transformation experience. Leveraging BCG’s deep expertise and transformation capabilities, Smart Allocation optimizes marketing and commercial budget allocation across salesforce and direct-to-consumer touchpoints.


Explore Our Insights on the Consumer Products Industry

What Will AI Do for Customer Experience?

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.


Asking Hard Questions to Deliver Lasting Cost Results​

BCG’s Mei-Jung Chen illustrates how leaders of consumer electronics companies can ask the right questions to unlock short- and long-term cost benefits.

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