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Consumer Products Industry

Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business, BCG’s consumer products consultants help clients find the right use cases to develop the digital capabilities that power consumer-centric innovation.

We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.

Our Client Success with the Consumer Products Industry

Revolutionizing the Perfume Industry with AI

Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.

Amway China Steps into Its Digital Future

General Manager Innovation Hub Amway China Ken Li talks about the company’s transformation and the tangible impact it has had on the business.

BCG on Consumer LI Showcase

BCG on Consumer

Follow us on LinkedIn for the latest insights and news on consumer products, retail, fashion, and travel.

Meet Our Experts in Consumer Products


BCG Recognized Within Promotion Optimization Institute's Report

BCG's end-to-end AI revenue management solution is delighted to be recognized within POI’s 2022 Report which evaluates leading vendors helping consumer products companies.

Explore Our Insights on the Consumer Products Industry

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Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

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Consumer Products Industry