Global consumer goods leader has partnered with BCG X to implement a GenAI platform which has fueled a 60% efficiency boost.
Our Consumer Product Services
BCG’s fast-moving consumer goods (FMCG) consulting experts help clients launch the transformations essential for thriving in the new reality.
We help the world's leading retailers compete in the digital era by developing and delivering cutting-edge tech strategies and identifying new sources of growth.
BCG’s fashion consultants develop innovative digital solutions to help retailers respond to shifting consumer journeys without compromising on creativity and design. Learn more.
BCG’s luxury goods consultants help clients to rightsize spending and prioritize digital and personalization efforts in both the front and back of the house—while still investing in long-term brand equity. Our work gives design-led luxury brands the ability to create the highest quality product, partner smarter in supply and distribution, digitally transform their businesses, and supercharge a new level of personalization across merchandising, marketing, and clienteling—in-store and beyond.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
Decades of experience working with global brands and retailers in the fashion industry gives us a unique understanding of the pandemic-driven challenges facing this sector—and how to respond. In the industry’s key luxury market, for example, our unparalleled China-based team—with years of experience in the field—has remapped the Chinese luxury consumer journey, using its cultural knowledge to identify and quickly act on shifting behavior and trends.
How We Help CPG Companies Prepare for the Future
From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.
Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.
The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.
To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.
Pricing and Net Revenue Management
Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.
Climate Change and Sustainability
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
Our Clients' Success in the Consumer Products Industry
50%
reduction in planning time
A multinational food and beverage retailer, with supply chain organizations across more than 20 markets, engaged us to build a machine-learning algorithm to improve its demand forecast. The project increased accuracy by 4 to 18 percentage points, reduced demand planners’ time by 50%, and returned an additional 0.4% to 0.8% points EBIT.
$200m
increase in sales
A South American electronics and furniture retailer worked with us to create a localized demand forecaster to optimize assortment at more than 1,000 stores. Our machine learning approach leveraged multiple data sets, including geolocational data, to generate demand estimates, creating potential increases of $200 million in sales and $50 million in cash margin.
Client Success
Video
May 2, 2025
BCG worked with Decathlon to embed accessibility, sustainability, profit and growth into a circularity model that forms the heart of Decathlon’s strategy to be the world’s largest lowest impact sports retail company.
Video
March 4, 2025
BCG partnered with the Casillo Group to build a brand and business model for a breakthrough food product that’s good for us, good for the planet, and good for business.
Video
December 12, 2024
The Power of Resilience and Tech: A Focus on Marketing and Data Creates Opportunities for Pret A Manger
Pret A Manger CEO Pano Christou walks through the company's successful growth strategy.
How BCG streamlined the organization and strengthened the cost competitiveness of a top consumer durables manufacturer.
A powerful cost transformation saved a global beverage giant $310M and unlocked $1.1B for future opportunities. Here's how.
Our Solutions for CPG Companies
Video
Video
Growth AI by BCG X
Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
Growth AI by BCG X
Video
Video
Commercial Allocation by BCG X
Commercial Allocation helps clients to strategically manage, allocate trade-offs, to keep up with the rapidly changing consumer behaviors.
Commercial Allocation by BCG X
Book
Order BCG’s Personalization Strategy Book
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the consumer industry.
Article
May 14, 2025
Teens are a rising force in the US beauty market. Our survey reveals where they shop, the brands they prefer, and what truly influences them.
Video
March 11, 2025
The Future of E-Commerce Is Already Here
Patricia Amaro, executive at Mars, and BCG’s Amaryllis Liampoti discuss how shifting consumer behavior and evolving sales channels are reshaping e-commerce for consumer companies.
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Industry
Fast-Moving Consumer Goods
Industry