To continue on the path to growth, asset managers must adapt to the new market forces that are reshaping the industry.
Our Asset Management Services
BCG’s asset management consulting teams partner with asset management firms to work through the strategic implications of changes in the market environment—and convert them into competitive advantages. Our partnerships with global asset management firms have made a lasting impact, including work on many cost transformation projects.
- Strategy and Growth. Linking an asset management firm’s strategy to its growth objectives and corporate ambitions is at the core of BCG’s mission. We have a strong track record of supporting clients in achieving their organic and inorganic growth targets, evolving their business models, and rethinking their strategies.
- Marketing and Sales. Shrinking margins over the past decade are forcing asset managers to focus on the bottom line as well as the top line—which has always been the most challenging. We address this asset management pain point by helping clients focus on some of the biggest drivers of revenue enhancement, including pricing, distribution, and sales force effectiveness.
- Investment Management. Value creation through investment management is key to every asset and wealth management company. BCG helps improve investment outcomes by using advanced analytics, streamlining the investment management organization and operating model, and implementing new methods of investment strategy development.
- IT, Operations, and Support. While new tools and technologies allow for an unprecedented increase in operational efficiency, asset management firms face internal hurdles, such as legacy systems and siloed operations, as well as the external threat of cyber attacks. BCG helps revamp technology strategies and transform operations and back-office functions, allowing asset management firms to better leverage their data and work in a more agile way.
- Transformation. Today, asset managers face a variety of challenges, which makes business transformation difficult. We help clients with transformational change across the value chain, enabling organizations to grow, build competitive advantage, and drive bottom-line impact.
Our Clients' Success in Asset Management
BCG worked with a leading global asset manager to prioritize the potential for cost savings, holding working sessions with leaders to refine opportunities and determine their possible impact on the budget. Together with the client we identified a target savings of 16%, which was implemented within two years.
We helped one client—a European asset manager with $500 billion in assets under management and more than 500 full-time employees—implement a firmwide transformation, defining roles more clearly and aligning them with business needs. This reorganization led to cost savings from a 20-25% reduction in managerial roles.
A large US asset manager operating within a boutique business model was facing profitability pressures. BCG worked with the client to understand the current state and design the future state of support functions across subsidiaries, achieving a $100 million savings within two years.
Expand
Expand, a BCG research company, works with 26 of the world’s top 30 financial services industry players to deliver unique decision-support services such as benchmark comparisons and industry diagnostics. Expand delivers independent, impartial, and anonymous benchmarks of firms’ business, operations, and technology performance.
Our Insights on Asset Management Strategy
Report
April 29, 2025
Report
April 29, 2025
Asset managers have two big opportunities to be at the forefront of changing investor demand.
Report
April 29, 2025
Industry players are considering strategic partnerships or M&A deals to enhance their scale and scope.
Report
April 29, 2025
Cost optimization can provide the resilience that asset managers need in an era of unpredictable markets.
Meet Our Asset Management Consulting Leaders
