![" "](https://web-assets.bcg.com/dims4/default/e15b32d/2147483647/strip/true/crop/2880x1620+0+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F14%2F4b%2F0382ca25480c8fd1d6240ded0532%2Fcloud-cover-hero.jpg)
Cloud Cover: New Locations, Serverless Services, and Customized GenAI
Serverless services are gaining momentum and may revolutionize how the industry develops next-gen IT architectures, but customers must often cope with inconsistent pricing across regions.