BCG X and Orange Built a Customer-Centric Marketing Ecosystem
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
Companies can build a data and digital platform that delivers three to five times the value in half the time and at half the cost. Our digital platform consultants help clients enable new digital services and upgrade their core IT.
A digital transformation is a journey—and a prerequisite to modernizing IT. But that doesn’t mean you need to revamp your entire IT architecture to generate meaningful value. There’s a smarter way.
To implement a digital platform, first you must understand what a digital platform is. The characteristics of digital platforms include:
It has only recently become feasible to build the digital platform and smart business layers separately from the existing core, thanks to multiple advances in SaaS, PaaS, cloud computing, low code platforms, and the open-source community.
We bring unique capabilities and deep expertise to data and digital platform strategy and development. Our data and digital platform consultants—including IT architects, data integration and migration experts, and technology and cloud specialists—work with clients on:
BCG’s proprietary digital maturity assessments enable companies to benchmark against peers and develop a rock-solid data and digital platform strategy.
BCG’s Digital Acceleration Index enables companies to conduct a quick, objective, outside-in assessment of their current digital maturity compared with peers.
BCG’s data capability maturity survey assesses seven data capabilities to help companies design better digital strategies and compete more effectively as data-driven organizations.
BCG’s rapid assessment of data and digital platform architecture offers a high-impact, two-week exercise to identify technology gaps that must be addressed to achieve data and digital platform excellence.
BCG’s data governance maturity assessment informs actions and priorities to further mature data governance capabilities.
We have helped many of our clients build and realize the benefits of digital platforms as part of their digital transformations. Examples include:
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
Michael Ruttledge, CIO of Citizens, explains how a digital transformation has allowed the company to compete against fast-moving startups.
Generali Italia, a leading insurance company, launched a digital transformation that lowered response time by 50%, reduced down time by 80%, and slashed its defect rate by a factor of ten.
BCG supported Zoetis in implementing its data and digital platform across the continuum of care, a key enabler in the company’s data and analytics strategy.
Planning and rolling out a complete ERP transformation can be quite challenging especially for globally operating enterprises. Here is an example of how E.ON together with experts from SAP and BCG Platinion got on the right track to make this happen.
Our data and digital platform consultants and industry experts help clients create the foundation for a successful digital transformation. Here are some of our experts on the topic.
Too many digital transformation programs don't deliver the hoped-for strategic value—especially stronger resilience amid relentless disruption. To beat those odds, companies must view their technology through a decidedly different lens. Here's how.
Now is the time to let go of common assumptions around digital transformation. Replace these five common myths to unlock value from your digital transformation.
Data is increasingly valuable, yet some organizations lack the capabilities to capitalize on it. A key first step is setting realistic ambitions to improve data maturity.
Companies that combine site reliability engineering with AI and machine learning can overcome the increased complexity and instability caused by outmoded, inefficient IT systems.
In this fast-growing market, clarity on what constitutes an efficient and effective multicloud approach is hard to come by.