Digital Strategy Roadmap

Only 33% of organizations successfully meet the challenge of digital disruption. Those that do tend to make big strategic bets—on the order of 10% of their market capitalization. They are rewarded with significant revenue growth and 14 extra points of total shareholder return. The critical question is this: which strategic bets should you make—and in what order?

The digital strategy roadmap answers those questions in just 8-12 weeks. Recently recognized by Forrester Research as a leader in digital transformation services, BCG brings strong digital business strategy capabilities and helps you improve your strategic planning to better understand how to layer new technology into business strategy and operations. Our digital strategy roadmap sets you up for success by laying out the transformation plan, accountabilities, and metrics needed to ensure your results match your aspirations.

How We Help Clients Create a Digital Strategy Roadmap

Most digital transformations start with high aspirations for a step change in performance, yet most companies never realize those aspirations. They move through the three key phases—blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—before confronting a reality that falls short of their hopes. Much of this disappointment can be traced to a lack of precision when initially defining the digital strategy.

BCG’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields five essential deliverables that answer key questions:

  1. Digital vision. How is digital changing your industry? What new offerings, operating models, and business models can it enable? What new rivals can it empower?
  2. Competitive advantage assessment. How is digital affecting competitive advantage? Where are we well positioned? Where are we disadvantaged?
  3. Prioritized list of digital bets. Which digital opportunities are consistent with your business strategy based on value potential—and with your ambition and capabilities? In what order should you pursue them?
  4. Gap analysis. Based on your bets, what gaps in capabilities, organization, and systems need to be filled to win?
  5. Transformation roadmap. What are the timelines, targets, and accountabilities for each of your programs? What moves are needed to fund the journey?

Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.

Beyond Great book cover

Beyond Great

Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

By Arindam Bhattacharya, Nikolaus Lang, Jim Hemerling

Amazon Barnes & Noble Books-A-Million Indie Bound Powell’s Hudson Booksellers Amazon UK Blackwell’s UK Foyles UK Hive UK Waterstones UK

Our Digital Strategy Work with Clients


Explore Our Latest Thinking on Digital Strategy

Synthetic-Biology-Is-About-to-Disrupt-Your-Industry-rectangle (1).jpg

Synthetic Biology Is About to Disrupt Your Industry

Synthetic biology technologies are finally maturing, becoming the way almost anything can be manufactured competitively and sustainably. Businesses must learn to use syn-bio to develop new products and processes, improve existing ones, and reduce costs to remain competitive in the future.


Tech + Us: Monthly insights for harnessing the full potential of AI and tech.