
Putting the Human in Human-Centered Design
BCG X's Christine Astorino and Pepsi's Mauro Porcini discuss the need for people-centered innovation—and the secrets to achieving it.
Now is the time to mark your moment. At BCG X, we build tomorrow.
BCG X's Christine Astorino and Pepsi's Mauro Porcini discuss the need for people-centered innovation—and the secrets to achieving it.
BCG X's Amaryllis Liampoti joins Pandora’s Jesper Damsgaard to talk through what will change and what should stay the same for brands navigating changing customer expectations and powerful new technologies.
How can marketers gain buy-in from the top? How do they marry creativity and data to drive results? Sean Summers, CMO of Mercado Libre, and Amaryllis Liampoti, a managing director and partner at BCG X, discuss these topics and more.
The impact of GenAI is still reverberating throughout the marketing world, but BCG's Nicole Meissner is confident that the technology will unleash a new era of creativity.
BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.