Pricing Overview

Pricing and Revenue Management

By transforming pricing, companies can drive significant value to the bottom line. BCG helps develop the capabilities, processes, and mindset that unlock the power of pricing—in good times and bad.

The power of pricing is immense. It drives growth, sparks differentiation, and strengthens competitive advantage. Or at least, it can do these things—with the right strategy, execution, and enablement.

To unleash the power of pricing, companies need a strong internal capability, one that’s fueled by technology—like advanced analytics—but rooted in people and processes. They need a test-and-learn culture that moves fast from idea to pilot to scale. They need to continually measure, assess, and improve. Because pricing and revenue management is a contact sport. And the most successful players adapt rapidly, and repeatedly, to maximize value for their customers—and themselves.

Our Expertise in Pricing and Revenue Management

Pricing has no textbook solution. Different companies require different pricing methods, strategies, and operating models. We bring functional expertise and cutting-edge data science to the key topics in pricing and revenue management.

Our Approach to Pricing and Revenue Management

Companies get the best results when their pricing function collaborates with their marketing and sales functions. At the core of this holistic approach is a deep understanding of the customer. This is why our pricing consultants work closely with BCG experts in customer insights and marketing and sales to ensure cross-functional success.

Marketing, Sales, and Pricing at BCG

In a world of rapid transformation—where customer expectations are changing, growing, evolving, and accelerating faster than ever before—how can companies deliver more breakout and profitable growth?

Our Pricing and Revenue Management Capabilities

Our pricing consulting services combine functional and industry expertise with technology, proprietary resources, new ways of working, and a relentless focus on enablement to help clients master pricing and revenue management.

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Without the right data and algorithms, companies can’t truly evolve their pricing methods. BCG GAMMA is an analytics powerhouse with a business backbone. Its world-class data scientists enhance our pricing consulting with deep experience in AI and machine learning.

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Pricing Catalyst by BCG

A customizable, easy-to-use software platform, Pricing Catalyst performs sophisticated pricing analysis and boils down complex data into actionable insights. It provides transparency into pricing activities and opportunities—helping companies to chart and own their pricing strategies.

  • Pricing Tools. We couple advanced pricing tools with our strategic expertise to solve complex pricing challenges. By integrating our powerful B2B and B2C tools into our engagements, we ensure that you receive not just pricing software—but strategic insights.
  • Center for Customer Insights. The Center’s 40-plus specialists combine unique research methods—like purchase pathways and conjoint analysis—with proprietary surveys and databases to help clients better understand their customers and more effectively adjust pricing and revenue management.
  • Pricing Enablement Centers. Pricing isn’t an event—it’s an ongoing process. Our five centers of excellence—in Atlanta, Munich, Paris, San Francisco, and Singapore—host and upskill pricing teams from our clients. By sharing best practices, and through coaching, training, and workshops, we enable clients by empowering them.
  • Digital Pricing. Our pricing consultants help companies apply new lenses—and frameworks—to monetize digital innovation. We help companies align incentives for sales teams, leverage ecosystems, and optimize packaging, so they can capture and accelerate digital value creation.

Explore Our Pricing Insights

Inflation | Collection | Hero


Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

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Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

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Pricing and Revenue Management