Nudging Consumers Toward Sustainability
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
AT THE BCG HENDERSON INSTITUTE (BHI), WE BELIEVE THAT LEADERSHIP STARTS IN THE MIND AND THAT IDEAS PRECEDE ACTION. WE BRING THE IDEAS AND INSPIRATION THAT WILL HELP FORWARD-LOOKING LEADERS SHAPE THEIR NEXT GAME.
How do we do it? By embracing the powerful technology of ideas and developing new, valuable insights from business, science, technology, and society.
We engage leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice. We provide the foundation for future, pivotal action because today’s ideas create tomorrow.
We coordinate a number of initiatives within a single community, with hubs in the US, Europe, and Asia, and we are comprised of three units: the Strategy Lab, BCG Fellows, and the Center for Macroeconomics.
Featured Insights and Perspectives from BCG
The latest insights, ideas, and perspectives from BCG. Explore a cross-section of up-to-date content on the trends shaping the future of business and society.
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
Despite its merits, net zero isn’t a perfect mechanism for addressing climate change. Here are 15 of its limitations—and our recommendations for fixing them.
Drawing on the insights gleaned from three years of ecosystem research, we offer a step-by-step framework for developing an incumbent company’s ecosystem strategy.
If business wants to use AI at scale, adhering to the technical guidelines for responsible AI development isn’t enough. It must obtain society’s explicit approval to deploy the technology.
Corporate-led sustainability alliances can be a secret weapon in the drive to create system-level change. We discovered ten factors that separate high-impact CSAs from the rest.
Synthetic biology technologies are finally maturing, becoming the way almost anything can be manufactured competitively and sustainably. Businesses must learn to use syn-bio to develop new products and processes, improve existing ones, and reduce costs to remain competitive in the future.
