Using GenAI to Expand Understanding of Health Care Solutions
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
Health Care Industry
Massive changes—including breakthroughs in digital health, the emergence of novel therapies, the rise of personalized care, and value-based care—are transforming health care. BCG helps health care organizations take action to compete and thrive over the long term.
What’s Possible? GenAI and Health Care
Chris Meier
To thrive in the face of change—and in the postpandemic world—health care industry leaders need to reimagine their strategies, value propositions, and organizational capabilities. Our health care consulting teams help clients do so by adopting agile ways of working, accelerating innovation, advancing digital transformation, evolving go-to-market strategies, and driving growth and portfolio strategy through M&A. Across virtually every engagement, we help clients optimize capabilities through data, digital, and advanced analytics.
Our Health Care Industry Services
Biopharma
Our biopharmaceuticals consulting experts support clients across every aspect of the biopharma value chain, including R&D, operations, manufacturing, commercialization, and M&A, so companies can unlock innovation and bring new medicines to market faster.
Health Care Payers, Providers, Systems, and Services
Our health care industry consultants work with payers, providers, health systems, and services to maximize innovation, unlock new sources of revenue, and improve patient outcomes and the quality of care.
Medical Devices and Technology
Our medical technology consulting experts help clients assess their priorities and strengths and then move decisively to innovate—in operations, marketing and sales, R&D, and other core parts of their business.
Global Health
We are working with global health organizations to launch and scale innovative interventions, fight disease, and manage overall population health.
RELATED SERVICES: Value-Based Health Care, Oncology Solutions
How We Support Companies in the Health Care Industry
At BCG, we work across the health care value chain to help our clients navigate their most pressing challenges, including:
- Accelerating R&D to develop innovative therapies and diagnostics across a variety of specialties, including oncology
- Advancing and delivering new treatments and health care models
- Forging cross-industry partnerships to accelerate innovation and provide access to lifesaving treatments and care
- Building supply chain resilience and improving sustainability through environmental, social, and governance goals
- Transforming next-generation commercial models through digital, data, and analytics
- Enabling health systems to promote health equity for patients and society
- Transforming and strengthening health care strategies, capabilities, and ways of working for resilience and continued growth
- Creating value through strategic mergers and acquisitions, and excellence in post-merger integrations
- Accelerating analytics, data, and digital transformation
- Building global health capabilities in many areas, including emergency preparedness, global health security, infectious diseases, epidemics, and pandemics
Our health care consulting experts do this through an unrelenting commitment to innovation, collaboration, and industry-leading expertise. At BCG, we aim to create positive change in the world—for our clients as well as for patients and society—by helping clients deliver medical breakthroughs, innovative cures, and transformative patient experiences.
Our Client Work in the Health Care Industry
Sanofi’s Digital Transformation Journey
A global pharmaceutical company launched a transformation to create value at speed and scale—with the goal of generating hundreds of millions of euros in incremental profit.
At a major pharma company, topline growth for a previously underperforming product jumped 50% in a year after BCG used CRM, payer data, and other analytics to assess its promotional efforts and improve customer engagement.
We worked with a large health system to transform its technology—and its care. Applying human-centered design and an agile approach put a groundbreaking product into the hands of patients within a year. The new digital front door is now used by over 500,000 patients to find, manage, and pay for care with the click of a button.
A leading medtech company used our Build-Operate-Transfer approach to prepare its sales function for the future and accelerate growth. The effort included launching a 150-person internal sales function to replace third-party manufacturers’ representatives. In less than a year, sales rep productivity doubled while sales costs dropped by 30%.
Meet Our Health Care Consulting Leadership Team
Our Insights on Health Care
Article
Rising Tide Lifts US Biosimilars Market
The US biosimilars market is experiencing strong growth as regulations evolve and physician confidence in these products grows. But market patterns are changing.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the health care industry.