Zoetis’s CEO and Chief Digital Officer Talk Transformation
How technology, data, and analytics are helping the company build on its history as an innovator in animal health.
Massive changes—including breakthroughs in digital health, the emergence of novel therapies, the rise of personalized care, and value-based care—are transforming health care. BCG helps health care organizations take action to compete and thrive over the long term.
To thrive in the face of change—and in the postpandemic world—health care industry leaders need to reimagine their strategies, value propositions, and organizational capabilities. Our health care consulting teams help clients do so by adopting agile ways of working, accelerating innovation, advancing digital transformation, evolving go-to-market strategies, and driving growth and portfolio strategy through M&A. Across virtually every engagement, we help clients optimize capabilities through data, digital, and advanced analytics.
Biopharma
Our biopharmaceuticals consulting experts support clients across every aspect of the biopharma value chain, including R&D, operations, manufacturing, commercialization, and M&A, so companies can unlock innovation and bring new medicines to market faster.
Health Care Payers, Providers, Systems, and Services
Our health care industry consultants work with payers, providers, health systems, and services to maximize innovation, unlock new sources of revenue, and improve patient outcomes and the quality of care.
Medical Devices and Technology
Our medical technology consulting experts help clients assess their priorities and strengths and then move decisively to innovate—in operations, marketing and sales, R&D, and other core parts of their business.
Global Health
We are working with global health organizations to launch and scale innovative interventions, fight disease, and manage overall population health.
At BCG, we work across the health care value chain to help our clients navigate their most pressing challenges, including:
Our health care consulting experts do this through an unrelenting commitment to innovation, collaboration, and industry-leading expertise. At BCG, we aim to create positive change in the world—for our clients as well as for patients and society—by helping clients deliver medical breakthroughs, innovative cures, and transformative patient experiences.
Discover what’s top of mind for health care CEOs and executives as they continue to navigate the challenges of the pandemic and imagine possibilities for the future.
At a major pharma company, topline growth for a previously underperforming product jumped 50% in a year after BCG used CRM, payer data, and other analytics to assess its promotional efforts and improve customer engagement.
We worked with a large health system to transform its technology—and its care. Applying human-centered design and an agile approach put a groundbreaking product into the hands of patients within a year. The new digital front door is now used by over 500,000 patients to find, manage, and pay for care with the click of a button.
A leading medtech company used our Build-Operate-Transfer approach to prepare its sales function for the future and accelerate growth. The effort included launching a 150-person internal sales function to replace third-party manufacturers’ representatives. In less than a year, sales rep productivity doubled while sales costs dropped by 30%.
For their investments to pay off, biopharma companies need the right organizational setup and ways of working.
Companies can take four steps to address the inequitable health outcomes that marginalized and underserved communities experience in the US.